Saturday, 26 May 2018

Update on Ralph Lauren in Australia

Most of you guys know how very fond I am of Ralph Lauren clothing, particularly the runway womenswear Collection label. I have published multiple posts showcasing this iconic American brand. The impeccable quality, fit and style of the Collection label is second to none-the creme de la creme, shall we say. I think the Ralph Lauren Purple Label for women, now named Collection, has the best slim fit cashmere sweaters on the luxury designer market today. I own several pieces. But now that's about to change. 

Why, you ask? Because Ralph Lauren Melbourne, Australia, is no longer going to carry the luxury Collection label. That's right folks. You heard it right. 

On a recent birthday stay in Melbourne earlier on in May, I visited the Ralph Lauren's Flagship Store on the Paris end of Collins Street. I had saved up my hard earned money to purchase another slim fit 100% cashmere sweater in Lux Tan. I looked around in the store eager with anticipation, hoping to find the sweater in question, but to no avail. I could not see ANY Collection label, ANYWHERE!! At first I thought I was going completely bonkers, but soon realised that the entire womenswear department was now filled with clothing from the lower end label, Ralph Lauren Polo! You have got to be kidding!

I asked the sales consultant whether the cashmere Collection label sweaters had come in yet (I had called a month prior and was told they would arrive in May/June) and she told me that the Collection label for women is no longer going to be available in Australia. I can understand that it is on the higher end of the market, therefore may not sell as fast, but in my opinion, certainly worth the investment. After years of stocking this luxurious label, why change? I was in total shock and confusion.

Ralph Lauren, I doubt whether you'll ever gaze your eyes upon this blog post, but if you do please reconsider this decision. Australians are most deserving of your high end product. Melbourne, in particular, is at the epicenter of style and fashion and to remove this label completely is absolutely ludicrous. At the bare minimum, at least consider stocking the Iconic range. Another option would be to make the Collection label accessible online with shipping to Australia. At the moment, Australians are unable to purchase anything from ralphlauren.com

I AM ABSOLUTELY DEVASTATED.

Who's with me? Will you miss the Ralph Lauren Collection label as much as I will?
Would love to hear how this change will affect you.

Yours in style,

Suzi x







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