Ginger & Smart is the label behind two very talented and creative sisters, Alexandra and Genevieve Smart, whom already have three stores, located in Sydney, Melbourne being their fourth.
Upon entry, I was instantly impressed by the interior design elements of the store itself, with polished floorboards, clean lines and hints of metallics throughout, including delicate rose gold & velvet lined coat hangers.
I was greeted with a glass of sparkling champagne on arrival and a warm, friendly welcome. I chatted at length to one half of Ginger & Smart, Alexandra, whom I found to have such a warm and down-to-earth persona. It was a real pleasure meeting her today & I wish Alexandra and her sister, Genevieve, every success with their gorgeous new Melbourne boutique.
Showcased inside this fabulous space, lives the fabulous new Ginger & Smart Autumn/Winter 2013 collection, Between Somewhere and Nowhere. The inspiration behind this collection is the order and disorder of ancient rug techniques from all around the world.
Julia Nobis has been chosen as the perfect muse for this collection because she represents a woman with a "fierce and modern" persona, whom is seen as "polished and otherworldly". 1
For me, the stand-out pieces from this collection would have to be the mandarin coloured pants and blazer, the Talisman (Talisman is actually an ancient oriental rug technique) sleeveless dress in Egyptian blue and the cream/gold jacquard printed pieces. LOVE!! I can see these pieces working really well with my existing wardrobe and the pops of mandarin will brighten up any dull & dreery Autumn/Winter Melbourne day.
Ginger & Smart are also available from select boutiques and David Jones stores, both throughout Australia and internationally, in the UK, Hong Kong and Denmark. You can also get your hands on one of their gorgeous pieces online, where they are able to ship internationally as well, for those of you living outside these areas.
Why not take a trip down to 566 Malvern Rd, Hawksburn to check out this fabulous new space and their new collection for yourself AND if you mention this feature on my blog within the next three days, you can become a Black VIP Customer, entitling you to 15% off in store!! Now that's something NOT to miss out on. Offer is valid until Wednesday, 6th February, so hurry in to avoid disappointment. x
I hope you've had a fabulous weekend, doing the things you love! I had a bit of a scare yesterday as my hard disk drive died on me and I became increasingly worried that I would have to replace the laptop itself, BUT thanks to my techno-whiz of a hubby, everything is restored back to its original technical glory. Thank God!!
Wishing you a beautiful week!
Yours in style,