Saving Ojay

So It seems that yet another Australian designer boutique, Ojay, may have to close its doors, after they have appointed an administrator to help them through one of the most difficult periods after 36 years in the retail industry. Things seem to be quite tough out there for some, and what's making it even more competitive is throwing international chain stores, such as Zara and Top Shop, in the mix.

It does sadden me though that the clothing stores which I grew up getting to know and love, are having to call it quits. Especially stores such as Ojay. Every time I would see or hear the name Ojay, I would straight away think of orange juice!! Before you think, I think she's gone mad for those of you who live overseas, in Australia, Ojay is slang for orange juice. 

Where will it end though, I wonder? Will the retail giants eventually take over the smaller ones? God, I hope not. These Australian fashion houses are what helps the fashion world go 'round. In my opinion, we can't live without them and, boy, what a boring world it would be if we all dressed exactly the same because we only had a handful of shops to choose from! An exaggeration perhaps, but it could be the scary truth if things continue on this way. 

So guys, what are your thoughts on this? How can we save businesses, such as Ojay? 

Ojay are offering up to 30% + FREE Shipping  off current stock (online purchases only), as well as massive reductions of up to 50% off all Winter stock. Click here for the link to their online store to shop to your heart's content. 

On a non-fashion note, the weather here in Melbourne has been quite mild. However, today's milder weather brought along with it winds of up to 100kms/hr!! At work today, we had to keep the students indoors because of the strong winds. Let's hope the wind dies down for tomorrow!

How's your week going so far?

Take care until next time,

Yours in style,

Suzi x

All images sourced from Ojay Australia