Skip to main content

Saving Ojay

So It seems that yet another Australian designer boutique, Ojay, may have to close its doors, after they have appointed an administrator to help them through one of the most difficult periods after 36 years in the retail industry. Things seem to be quite tough out there for some, and what's making it even more competitive is throwing international chain stores, such as Zara and Top Shop, in the mix.

It does sadden me though that the clothing stores which I grew up getting to know and love, are having to call it quits. Especially stores such as Ojay. Every time I would see or hear the name Ojay, I would straight away think of orange juice!! Before you think, I think she's gone mad for those of you who live overseas, in Australia, Ojay is slang for orange juice. 

Where will it end though, I wonder? Will the retail giants eventually take over the smaller ones? God, I hope not. These Australian fashion houses are what helps the fashion world go 'round. In my opinion, we can't live without them and, boy, what a boring world it would be if we all dressed exactly the same because we only had a handful of shops to choose from! An exaggeration perhaps, but it could be the scary truth if things continue on this way. 

So guys, what are your thoughts on this? How can we save businesses, such as Ojay? 

Ojay are offering up to 30% + FREE Shipping  off current stock (online purchases only), as well as massive reductions of up to 50% off all Winter stock. Click here for the link to their online store to shop to your heart's content. 












On a non-fashion note, the weather here in Melbourne has been quite mild. However, today's milder weather brought along with it winds of up to 100kms/hr!! At work today, we had to keep the students indoors because of the strong winds. Let's hope the wind dies down for tomorrow!

How's your week going so far?

Take care until next time,

Yours in style,

Suzi x

All images sourced from Ojay Australia

Comments

  1. I really hope that everything will be alright!
    I understand you and HOPE that people will have more imagination than to go to Zara and buy there the whole closet...

    ReplyDelete

Post a Comment

Popular posts from this blog

French nautical

Ilove stripes, especially navy & white. It's very Parisian chic! My favourite Breton striped cashmere/silk blend sweater has been the absolute best investment of all time. 

There are trends that come and go and then there are classics. I tend to steer towards the classics. The striped boatneck sweater is yet another timeless piece which should live in everyone's closet.


I stumbled across some old pics of movie starlets wearing nautical stripes, such as my favourite style icon, Audrey Hepburn. Years have passed and the striped sweater still looks as fabulous as it did back in its heyday.








This sweater I'm wearing is by Australian label Bezoar. They seem to have fallen off the radar at present, so I hope that in the future I can purchase another one like this! 






This is my go-to outfit for comfort and style when I need to run some errands. What's yours?
Hoping that your weekend was fabulous and your week is even better!
Yours in style
Suzi x
What I'm Wearing: Sweater-Bez…

Caring for your Woollen Sweaters

It always irks me whenever a sales consultant tells me that you cannot  hand wash woollens and to follow the directions on the label. For years, I have been hand washing my knitwear and ignored the care label reading 'Dry clean'. The majority of my sweaters are made by high end designers, such as Ralph Lauren Collection and Burberry, and because they have been taken care of, still look brand new. 

Here's what I do to keep my sweaters looking fabulous. If the sweater is 100% cashmere you need to fill a small tub of lukewarm water using a small amount of Wool Mix. I ALWAYS use Martha Gardner, Eucalyptus. I wash the sweater by gently moving the garment through the water and gently squeezing the sweater, but never pulling or tugging. Then I leave the sweater in the water to soak for about five minutes (not always needed-do skip this step if the garment is not heavily soiled). Afterwards, I rinse the sweater in lukewarm water until the water comes out clear. Do not lift the swea…

Update on Ralph Lauren in Australia

Most of you guys know how very fond I am of Ralph Lauren clothing, particularly the runway womenswear Collection label. I have published multiple posts showcasing this iconic American brand. The impeccable quality, fit and style of the Collection label is second to none-the creme de la creme, shall we say. I think the Ralph Lauren Purple Label for women, now named Collection, has the best slim fit cashmere sweaters on the luxury designer market today. I own several pieces. But now that's about to change. 

Why, you ask? Because Ralph Lauren Melbourne, Australia, is no longer going to carry the luxury Collection label. That's right folks. You heard it right. 

On a recent birthday stay in Melbourne earlier on in May, I visited the Ralph Lauren's Flagship Store on the Paris end of Collins Street. I had saved up my hard earned money to purchase another slim fit 100% cashmere sweater in Lux Tan. I looked around in the store eager with anticipation, hoping to find the sweater in qu…