I still remember purchasing my very first ever Oroton handbag when I was in my early twenties. It was a small brown saddle bag that you could wear across the body. I wore it for years, until it became too scratched up due to the fact that it was made out of a fabulously soft cow hide. A decade later, I bought the Jackie Hobo which I still use from time to time. My Oroton handbags and the purse I still use every day, have definitely stood the test of time. The quality of manufacturing is undeniably second to none.
Did you know that Oroton are celebrating 80 years this year? That's pretty amazing since back in 2017, Oroton went into voluntary administration. I was worried the company was going to join the long list of Australian designers who have not managed to stay afloat. Thankfully in late 2017, Caledonia Funds Management chief investment officer, Will Vicars, purchased the brand from the administrator. Will Vicars had already a small portion of shares in the company.
Oroton's recent Autumn/Winter 2019 campaign, "The Botanist", is really high-end in its editorial work. The new campaign reminds me of the kind of editorial work that we would expect from high end designers such as Burberry, Chloe or Mulberry. The editorial has a very old English country feel about it, which is classic and timeless.
Do you own any Oroton pieces? Which ones have been your favourites?
It's a really hot day here in Melbourne as temperatures are soaring to 39 degrees Celsius, so I've decided to spend some time writing on the blog in the comfort of an air-conditioned room! Hope you're having a great weekend. Stay cool Melbourne peeps.
Yours in style,
Special thanks to Oroton for the images in this post
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